Approachable Design

YouTube Thumbnail Masterclass

Time Stamps

00:00:00 Intro and design breakdowns
00:32:00 Redesigning Paul Millerd's thumbnails (self-published author 30k sold)
01:02:00 Q&A

What you'll learn

  • The best tools I recommend
  • How to use the rule of thirds
  • Design principles to level up your thumbnails
  • How to space objects and text so your thumbs don't feel cluttered
  • What should you remove from your thumbnails
  • Should you use a logo or not?
  • How to use AI if you don't have any images to start with
  • How to use contrast to create thumbnails that stand out
  • How to use Figma for YouTube thumbnails
  • What to do when you don't have any images?
  • What should you do if your guests are not recognizable?

Over my 20-year career as a brand and product designer, I have created thumbnails, websites, podcast art, web ads, and many other types of media designed to "stand out against the noise."

Many non-designers rely too heavily on effects like drop shadows, weird white outlines to separate the foreground and background, and poor design decisions because they weren't properly trained.

There are a lot of thumbnail templates out there for you to fill in, but you're still left wondering, "How do I make this mine? I'm not a designer."

Design Resources